ZDNet: Story: How Microsoft plans to take over your living room "The bottom line is that today's (well, this fall's) Media Center PC is just the opening salvo in Microsoft's bid to control home entertainment in the same way it already dominates home computing. My bet is that, in five years, a personal computer (or something essentially like one but with a more purpose-specific design) will be the center of many families' entertainment centers, and that PC technology will have radically changed the consumer electronics business."