Instagram’s Snapchat is brilliant — and might even be better - Recode

Also see Instagram Takes a Page From Snapchat, and Takes Aim at It, Too (NYT)

"So what if it’s not an original creation? No one really cares about originality in social media. If they did, no one would have joined Facebook, because it was a blatant rip-off of Friendster. Or they’d never have used Facebook Messenger stickers because they were borrowed from Line, WeChat or wherever. (And for whatever it’s worth, in typical Instagram fashion, its Stories execution and user-interface design seems superior to Snapchat’s. Plus user discovery, where Instagram still wins by a mile.)

Credit, then, to Instagram CEO Kevin Systrom for calling out Snapchat as the creator of the “Stories” format — and for having the guts to copy it anyway.

“This is about a format, and how you take it to a network and put your own spin on it,” Systrom said."

Instagram’s Snapchat is brilliant — and might even be better - Recode