Google’s Instant Articles competitor is about to take over mobile search | The Verge

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"If this sounds familiar, it’s because Facebook just did the same thing with its own mobile-focused Instant Articles format — instead of loading a webpage when you click a link, the Facebook app loads a proprietary Instant Article from participating publishers, complete with lightning bolt icon.

Google pushing AMP by default while Facebook pushes Instant Articles is going to change the experience of the web for a huge number of people, and will make creating webpages more complicated for publishers, who now have to support the web, AMP, and Facebook Instant Articles."

Google’s Instant Articles competitor is about to take over mobile search | The Verge