Amazon is going to sell its own lines of food, detergent and diapers, and it's going to be a really big deal - Recode

Also see Amazon to Expand Private-Label Offerings—From Food to Diapers (WSJ)

"While some people will point out that so-called "private-labeling" is nothing new — grocery stores and big-box retailers have been increasingly pushing their in-house brands — this is a much bigger deal.

That's because the growth in retail is all going to be online, and Amazon owns online. It already accounts for half of all sales growth in U.S. e-commerce.

So Amazon's move into consumer packaged goods gives it even more opportunity to flex its muscle with suppliers. That means giving its own products better placement on its site, and undercutting competitors on pricing."

Amazon is going to sell its own lines of food, detergent and diapers, and it's going to be a really big deal - Recode