Peach Is a Great New App You Definitely Don’t Need - Bloomberg Business

A stark messaging startup reality check

"Before cratering, each of these apps boasted a new mode of digital interaction that might have been better than current favorites, if only they’d been given more of a chance. But there’s no air for alternatives to breathe—not with Facebook to keep tabs on friends (and frenemies), Twitter for news (and self-promotion), and Instagram for sharing photos (and humble brags). Then there’s LinkedIn for professional development, WhatsApp for messaging, and Snapchat for anything else we wouldn’t want published to posterity. We’ve settled into a world where we’re good with the apps we have, thank you very much. Which is too bad: Just because an app can’t take away market share from Facebook—a suicide mission from the start—doesn’t mean it can’t add value. “I always love seeing new experiments,” says famed investor Marc Andreessen, who won’t say if he has money in Peach."

Peach Is a Great New App You Definitely Don’t Need - Bloomberg Business