Elon Musk admits the Tesla Model X was overly ambitious — but still ‘the best car ever’ - The Washington Post

Check the full article for a case study in successfully managing expectations

""In retrospect, it would've been a better decision to do fewer things with the first version of Model X and roll out" new features more slowly over time, Musk told investors on a conference call. "I think there was some hubris there with the X."

Despite all that, Musk quickly added that all the Model X's features add up to "the best car ever" — an extremely ambitious vehicle that no other automaker would dare attempt.

"I'm not sure Tesla would make a car like this again," he joked."

Elon Musk admits the Tesla Model X was overly ambitious — but still ‘the best car ever’ - The Washington Post