Facebook Challenges Pinterest With News Feed Buy Button For Shopify Merchants | TechCrunch

Ubiquitous shopping

"Facebook wants its ads to sell you stuff directly so you never have to click away to another app or site. Until now, Facebook was testing a Buy Button that does that with just a few selected test merchants, but now its opening it up to more retailers on Shopify‘s ecommerce platform.

That’s a big step towards the Buy Button becoming available to everyone, which could boost sale conversion rates for sellers, speed up purchasing for shopping, and keep Facebook’s users bouncing around inside its walled garden. The Buy Button could also help Facebook compete for ecommerce ad dollars with Pinterest, which just launched its own Buyable Pins that also allows in-line transactions, and Google, which plans to offer something similar within its ads."

Facebook Challenges Pinterest With News Feed Buy Button For Shopify Merchants | TechCrunch