A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads » Nieman Journalism Lab

Excerpt from analysis of iOS 9 ad-blocking implications; tangentially, see Apple is Back in Content (Tech.pinions)

"An Apple realist might argue that its great rival Google makes more than 90 percent of its revenue from online advertising — a growing share of that on mobile, and a large share of that on iPhone. Indeed, Google alone makes about half of all global mobile advertising revenue. So anything that cuts back on mobile advertising revenue is primarily hurting its rival. (Google has been less friendly to adblockers than its “open” positioning would suggest.)

An Apple cynic might note that the company on Monday unveiled its new News app, which promises a beautiful reading experience — and a monetization model based on Apple’s iAds. iAds will, one can assume, never be blockable by third-party extensions available in the App Store. Ads that appear at the operating system level — as opposed to in HTML and JavaScript on a web page — have a rather invulnerable position so long as you keep using Apple products. (It’s good to be the platform.)"

A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads » Nieman Journalism Lab