Companies Move On From Big Data Technology Hadoop - NYTimes.com

"Enterprise data hub" > MapReduce; also see Use Cases for Apache Spark (Silicon Valley Data Science)

"Does that mean old Hadoop is dead, and with it companies like Cloudera and Hortonworks? Not so fast – they may have been planning for this day.

“We’re already the largest distributor of Spark in the world, including Databricks,” said Mike Olson, chief strategy officer at Cloudera. “If MapReduce becomes less important in how people do big data, and it will, we will be there.” Cloudera, he said, has “reset in a smart way, ahead of the others,” by focusing on tools and services for other kinds of analysis besides Hadoop."

Companies Move On From Big Data Technology Hadoop - NYTimes.com