Google Wants YouTube Viewers to Shop While They Watch - Digits - WSJ

In other recent Google shopping news, see Can Google Outsell Amazon and eBay? (WSJ)

"Google added shopping elements to YouTube’s skippable pre-roll video advertisements, known as TrueView ads. During some TrueView ads, viewers will also see product offers from the same advertiser, with prices, images and a button to click that will take them to the advertiser’s website.

Some advertisers have tested the ads, including online furniture retailer Wayfair and makeup retailer Sephora. Wayfair said the new ads generated three times as much revenue from sales, compared with traditional TrueView ads."

Google Wants YouTube Viewers to Shop While They Watch - Digits - WSJ