For Obvious strategy details, see
The Near Future, Reimagined.
"The San Francisco firm, launched in December, backs startups with a positive social impact, in sectors such as cleantech, healthy living, and technology that improves education, and other areas of life.
Obvious Ventures is an outgrowth of Obvious Corp., which was the predecessor to Twitter. In 2011 Mr. Williams, who is now CEO of Medium, restarted Obvious Corp., along with Biz Stone and Jason Goldman, to invest and incubate startups."
Ev Williams’ Obvious Ventures Raises $123,456,789 for Debut Fund - Digits - WSJ
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