Facebook’s Hello Android App Adds Social Data to Incoming Calls - Digits - WSJ

See Introducing Hello (Facebook Newsroom) for details

"The app can also be configured so it “automatically blocks calls from commonly blocked numbers,” according to the blog post. And users can treat the app like a phone book, searching for people and businesses on Facebook and calling them “with just one tap.”

Facebook is using its vast “social graph” of user information to become a part of actual phone use, rather than just part of a mobile browsing experience. In an example from the blog, the company says “if a friend tells you about a new restaurant in your neighborhood, you can use Hello to find their hours, make a reservation and get directions, all without leaving the app.”"

Facebook’s Hello Android App Adds Social Data to Incoming Calls - Digits - WSJ