Box Opens Tools for Developers, Suggesting the Future of Business Software - NYTimes.com

Excerpt from an overview of the latest Box plan to morph into a cloud platform

"“It’s hard to duplicate what AWS has, impossible. We’ll get beat on price all day, every day,” said Chris Yeh, the senior vice president for products at Box. “But Amazon also feels like it has a lot of complexities to work with. The things we do around content, like giving you ways to search for things, encrypt content with easy management, or make it possible for readers to view all kinds of things, is what gives us leverage.”

The developers that Box wants will also be, the company hopes, a means by which some yet-unknown great new software will be developed."

Box Opens Tools for Developers, Suggesting the Future of Business Software - NYTimes.com