The Fall of Facebook - The Atlantic

Final paragraphs from an extensive Facebook reality check

"Taken together, these trends pose a direct challenge to Facebook’s supremacy. After all, Facebook is built around a trade-off that it has asked users to make: Give us all your personal information, post all your pictures, tag all your friends, and so on, forever. In return, we’ll optimize your social life. But this output is only as good as the input. And it turns out that, when scaled up, creating this input—making yourself legible enough to the Facebook machine that your posts are deemed “relevant” and worthy of being displayed to your mom and your friends—is exhausting labor.

These new apps, then, are arguments that we can still have an Internet that is weird, and private. That we can still have social networks without the social network. And that we can still have friends on the Internet without “friending” them."

The Fall of Facebook - The Atlantic