Pretty clear Facebook understands the market dynamics described in the article referenced in my previous post
"Facebook, in its continuing effort to unbundle its core features into standalone services, is launching an app dedicated to Groups.
Smartphone users will still be able to access Groups from Facebook’s core mobile app. But Facebook is betting that giving Groups its own app will boost use of the feature on mobile phones. The app hits the iOS and Android app stores Tuesday."
Facebook Spins ‘Groups’ Into Separate App - Digits - WSJ
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