Snapchat Is Said to Have More Than 100 Million Monthly Active Users - Digits - WSJ

tbd how ephemeral these attributes of Snapchat will prove to be

"The majority, or roughly two-thirds of those users, log on to the ephemeral-messaging service daily, according to the people.

Snapchat is quickly adding users to help it live up to the lofty expectations of its investors. An investment by Kleiner Perkins Caufield & Byers valued the company close to $10 billion, according to people familiar with the matter."

Snapchat Is Said to Have More Than 100 Million Monthly Active Users - Digits - WSJ