Redmond reveals Google cloud KILLER: Rename Windows Azure to MICROSOFT Azure • The Register

In other cloud news

"The paradigm shift name change is part of a general rebrand by Microsoft to cut the ties between its main products and the old Windows branding – instead it wants everyone to focus on its name. This is part of an overall transformation into a "devices and services" company.

We find ourselves wondering just how effective changing the name of a service can be, considering what Microsoft's rivals are up to."

Redmond reveals Google cloud KILLER: Rename Windows Azure to MICROSOFT Azure • The Register