"TheRedmond reveals Google cloud KILLER: Rename Windows Azure to MICROSOFT Azure • The Registerparadigm shiftname change is part of a general rebrand by Microsoft to cut the ties between its main products and the old Windows branding – instead it wants everyone to focus on its name. This is part of an overall transformation into a "devices and services" company.
We find ourselves wondering just how effective changing the name of a service can be, considering what Microsoft's rivals are up to."
Tuesday, March 25, 2014
Redmond reveals Google cloud KILLER: Rename Windows Azure to MICROSOFT Azure • The Register
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