Facebook Gives Politico Deep Access to Users' Political Sentiments - Liz Gannes - Social - AllThingsD

Probably good news for Stephen Colbert

Most notably, the Facebook-Politico data set will include Facebook users’ private status messages and comments. While that may alarm some people, Facebook and Politico say the entire process is automated and no Facebook employees read the posts.

Rather, every post and comment — both public and private — by a U.S. user that mentions a presidential candidate’s name will be fed through a sentiment analysis tool that spits out anonymized measures of the general U.S. Facebook population.

Facebook Gives Politico Deep Access to Users' Political Sentiments - Liz Gannes - Social - AllThingsD