“I finally cracked it” – Marco.org

Concluding paragraphs from some speculation about what it could mean for Apple to enter the TV business

The way to revolutionize the TV market is to cut out all of the legacy. No cable companies. No broadcast tuners. No channels. No DVRs. All internet delivery. All on-demand. No commercials.

But that’s an incredibly tall order. Apple can do a lot, but I’m not sure that they can do that, given how much of it is out of their control.

If all they do is make a really nice TV set like everyone else’s, it’ll probably be as interesting as the Airport Extreme: a nice product in its category, but not exciting or scaring the crap out of anyone.

But if they’ve managed to pull off something more interesting, I’d hate to be in the TV business when it’s released.

“I finally cracked it” – Marco.org