Playing to win long-term...
Microsoft Corp. (MSFT) slashed the price on its Windows Vista operating system in China by more than half, in a bid to lure buyers away from pirated versions of the software.
From Aug. 1, Microsoft cut its retail price for the Vista Home Basic package to CNY499 ($66) from CNY1,521, and for the Vista Home Premium package to CNY899 from CNY1802, the company said in a statement.
The reduction will allow more household customers "to enjoy the legal version of Windows Vista," Microsoft said.
2 comments:
Welcome to a new form of racism!
I think it's more a new form of pragmatism, in terms of keeping Microsoft prices in sync with the relative per capita income levels of different regions
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