Rough Type: Nicholas Carr's Blog: Google's trojan horse

Rough Type: Nicholas Carr's Blog: Google's trojan horse: "It's worth remembering that one of Google's top advisers is Hal Varian, the Berkeley economist, who has studied what he calls 'the power of the default': the tendency of ordinary people to stick with what they're given, rather than spend time actively seeking alternatives.
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Updater gives Google an opportunity to counter, to some degree, at least, the advantage that Microsoft holds through its control of the operating system. How well the tactic will work remains to be seen, but it's certainly worth a shot."

(Check the full post for a classic intro paragraph.)