Facebook Agrees to Ease Rules on Real Names - NYTimes.com

Good-bye Ello?

"In a Facebook post, Chris Cox, the company’s chief product officer, apologized to those recently affected by Facebook’s enforcement of the policy. “We owe you a better service and a better experience using Facebook, and we’re going to fix the way this policy gets handled so everyone affected here can go back to using Facebook as you were,” he said.

But Mr. Cox went on to explain why real names were important to Facebook, noting that it differentiated the service from the rest of the Internet, where pseudonyms are common, and tended to protect people from bullying, trolling and other threats from anonymous attackers. “This policy, on balance, and when applied carefully, is a very powerful force for good,” he wrote.

So Facebook is not going to abandon its general insistence on real names."

Facebook Agrees to Ease Rules on Real Names - NYTimes.com