Thursday, April 24, 2014

With Launch of Pantry, Amazon Thinks Prime Members Will Pay for Some Deliveries | Re/code

A handy option for ordering snacks when you're binge-watching stale HBO content for which Amazon is reportedly paying $100M/year

"Amazon Prime is synonymous with free (two-day) shipping for those who pay for the annual membership. But with a new service called Prime Pantry, Amazon is betting that Prime customers will agree to pony up and pay for shipping for items such as 12-can packs of Coke or a six-roll paper towel pack.

The service gives Prime customers the ability to order as much canned foods, cereal, snacks, beverages and everyday household items as can fit in a four-cubic-foot box that holds up to 45 pounds. No matter how packed or empty the box is, it costs $5.99 to deliver it. As customers add Pantry items to their online shopping cart, they are told what percentage of the box is full."
With Launch of Pantry, Amazon Thinks Prime Members Will Pay for Some Deliveries | Re/code
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