Google services survive if they make money, aren’t social | Ars Technica

Google offering post mortem analysis

"A few characteristics of survivor products: they aren’t acquisitions, they directly make money, they aren’t related to social networking, and theywere released early in Google’s lifetime (successful examples: search, AdWords, Groups). This is partially due to the fact that Google became very experimental and heavily ramped up the number of products it launched starting in 2005. Only in 2011 did it decide to put “more wood behind fewer arrows.”
But the newness of a service doesn’t necessarily mean users should hold back from using it. Per a gwern.net message to The Atlantic, the recently released Evernote-like Google Keep has a five-year survival estimate of 60 percent. Based on the shutdown data of 350 products, some current products the analysis shows to be at risk include Unofficial Guides, Cloud Messaging, and Correlate."

Google services survive if they make money, aren’t social | Ars Technica