Acquisition probability high; winning acquirer tbd -- could be Apple, Facebook, or Google; also see A Waze Buy Would Put Facebook on Yet Another Collision Course With Google — This Time in Mapping (AllThingsD)
"If the sale is concluded, it would give Facebook the ability to better deliver locally tailored ads and content to its 1.1 billion users.Facebook Is Said to Be in Talks to Buy Waze - NYTimes.com
The potential purchase price, which some news reports have said could run as high as $1 billion, would rival what Facebook paid last year to buy Instagram, a fast-growing mobile photo-sharing service."
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