Everyone's an Editor as Wiki Fever Spreads to Shopping Sites - New York Times

Everyone's an Editor as Wiki Fever Spreads to Shopping Sites - New York Times: "Millions of people have lent their wisdom — or their perceived wisdom, at least — to Wikipedia's online articles, helping to make it one of the more talked-about Web sites in recent years. Now Amazon.com and the people who built the online advertising pioneer DoubleClick are hoping millions more will wax authoritative about toasters, fondue pots and lawn mowers."