Tuesday, February 07, 2006
Can You TiVo to See Just the Ads? - New York Times
Can You TiVo to See Just the Ads? - New York Times: "TiVo, the maker of digital video recorders, has been measuring the postgame replays of the Super Bowl commercials for several years. The two most-watched commercials were the darkly humorous spots in the first and third quarters for Ameriquest Mortgage, said Katie Ho, vice president for marketing at TiVo, followed by a commercial in which a shorn sheep acted like a 'streaker,' interrupting a football game being played by the Budweiser Clydesdales."