Monday, December 08, 2003

The Seattle Times: Inventing a new MSN: Broadband boom transforms Microsoft's key Internet product

The Seattle Times: Inventing a new MSN: Broadband boom transforms Microsoft's key Internet product: "A year ago, only 29 percent of U.S. homes had high-speed connections and 71 percent were using dial-up, according to data from Nielsen/NetRatings. Now, about 41 percent of homes are high-speed, and 59 percent dial in to the Internet.
MSN began losing subscribers from a peak of 9 million last October. The division knew that change was coming, and fast, and it had little choice but to adapt just as quickly. In a year's time the division has refined its business strategy to target high-speed customers, gone through an internal reorganization, made its first-ever profit and boosted its advertising sales."
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