Microsoft Announces Appointment of Peter Moore As Corporate Vice President of Retail Sales and Marketing "Microsoft Corp. today announced that Peter Moore, video game industry veteran and former president and chief operating officer of SEGA® of America Inc., has joined Microsoft as corporate vice president of retail sales and marketing. In this newly created position, Moore will oversee retail business in the Home and Entertainment Division, including the Xbox (TM) video game console, Xbox and PC games from Microsoft Game Studios, and home software and hardware products sold at retail, in Europe and Japan.
Moore brings to Microsoft more than 20 years of global management, marketing and sales experience. At SEGA, Moore played a critical role in repositioning the SEGA brand and product suite to achieve a leadership position in the industry. Before serving as president and chief operating officer, Moore was the senior vice president of marketing and was responsible for the successful launch of the SEGA Dreamcast (TM) video game console. Before joining SEGA, Moore was with Reebok International Ltd., where he held senior management positions including vice president of global sports and senior vice president of Reebok Footwear."