Company Men (washingtonpost.com): 'Bad Boy Ballmer' by Frederic Alan Maxwell and 'Sloan Rules' by David Farber "What drives this intensely driven man? With no real answer to this central question, Maxwell resorts to vague insights drawn from pop psychology, suggesting that "competition addict" Ballmer may really be driven by an unfulfilled childhood need to be loved. Even by pop-psych standards, that's not much of an answer. Ballmer may come across as a manic buffoon, but he didn't get where he is today on enthusiasm alone. Unfortunately, the book that truly explains the secrets of his success remains to be written."