Twitter tests letting users follow topics in the same way they follow accounts | The Verge

Better late than never?... Also see Twitter's plans: Follow topics, edit tweets someday | Axios

"The move represents Twitter’s latest effort to help users find the best content on the platform even if they don’t know which accounts to follow. For years, the company has sought to make it easier for people to find value in Twitter, which can be foreboding for newcomers. Previously, Twitter Moments allowed people to follow events such as the Oscars or a sports game.

One reason to restrict the interests that can be followed in the testing phase is to see how amplifying them via the new feature affects the overall Twitter experience. The company has been researching the bad incentives that Twitter can create, with the like and retweet often serving to promote outrage and polarization. It’s unclear whether algorithmic promotion of interests will behave differently than algorithmically promoted retweets. The underlying mechanics appear to be quite similar, at least on the surface."

Twitter tests letting users follow topics in the same way they follow accounts | The Verge