Made By Google Might Finally Mean Business with Pixel 4 | Tech.pinions

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"Judging Pixel’s performance as a proportion of the overall market, however, is not the best way to assess how Google is doing. After all, Pixel is not intended to appeal to the whole breadth of the smartphone market. Google is interested in those consumers who can be highly engaged not just with the device but with Google services as well. This limits the addressable market both by geography and income.

Because of the target audience, I see Google’s best opportunity to drive sales resting in Samsung and Apple’s installed base. If we go by the schedule all companies have kept over the past couple of years, we know both Samsung and Apple will have new models in the market before Pixel 4 is out. Samsung’s Unpacked is scheduled for August 7, and here we are expected to see the new Galaxy Note, then Apple is expected in early September.

While some people were quick to speculate about Google’s lack of concern for cannibalizing Pixel 3 sales, I appreciated the attempt to get people’s attention before competitors drop their products. All Google needs to do is instill enough interest to get people to wait for Pixel 4 to launch before committing to the new Galaxy Note or the new iPhone. At the end of the day, if you are in the market for a Pixel now, and your purchase is not an emergency, you are most likely going to wait and see the new model and any price adjustments on the current one. So, really, no harm no foul on Pixel 3."

Made By Google Might Finally Mean Business with Pixel 4 | Tech.pinions