Pinterest Doesn’t Want to Be Called a Social Media Company | Bloomberg

Pinterest and Zoom will test post-LYFT IPO market dynamics tomorrow

"Cordwell gave Pinterest its first bullish review last week with the equivalent of a buy rating. He set a 12-month price target of $23, implying the company may return as much as 53 percent if the IPO prices at the low end of its expected range, or $15.

Pinterest calls itself a “visual discovery” platform for people to get ideas for different aspects of their lives, whether that’s curating a wardrobe, planning a vacation or wedding, or furnishing a new home. In a video to investors, Silbermann illustrates why Pinterest is unique. He describes social media platforms as a way to document the past and entertain oneself; while Pinterest is a “utility” for future activities.

“Social media at its best makes you feel socially validated, while Pinterest at best makes you feel creative and empowered to act,” Silbermann says."

Pinterest Doesn’t Want to Be Called a Social Media Company | Bloomberg