Embracing Apple's Boring Future | The Atlantic

Final paragraph:

"One of the saving graces of blue-chip companies that sell toothpaste and cars and, now, smartphones, is that they provide something else, too: stability over time. Apple’s a part of the Dow Jones Industrial Average, a stock-market index that was built to track blue chips, those companies that are supposed to do well in good times or bad, over the long haul. Google and Facebook are not components of the Dow, but Apple and Microsoft (and Intel, IBM, and Cisco) are. As trade war looms and the stocks enter what looks like the end of the longest bull market in history, maybe the American economy—and the soul of its people—don’t really need another gizmo like the iPhone, around which their lives might be redesigned anew. Maybe they just need the lives they have, contorted though they’ve been by the smartphone, to enjoy responsible, long-term support and maintenance. The iPhone is here to stay. Imagine if Apple could make that state of affairs feel like a comfort, rather than a burden."

Embracing Apple's Boring Future | The Atlantic