Voice tech like Alexa and Siri hasn’t found its true calling yet: Inside the voice assistant ‘revolution’ | Recode

Final paragraphs from an extensive voice assistant reality check

"Voice is much more intuitive than a mouse, but we’re still trying to find ways to make voice work.

“There’s always been a tendency to force the ‘old’ onto the ‘new’ when it comes to emerging technology platforms — the first ads on television, for example, were essentially radio ads, read out loud,” Will Hall, chief creative officer of Rain, a digital agency that specializes in voice, told Recode, regarding early attempts at voice advertising. “Eventually TV ads evolved into multi-sensory stories — images of a car driving down the highway, music blaring — and so will the voice experience.”

Until we find the app, use-case or invention that could only be possible using voice, we’re still just repurposing online content for your ears."

Voice tech like Alexa and Siri hasn’t found its true calling yet: Inside the voice assistant ‘revolution’ | Recode