Monday, September 10, 2018

Can Mark Zuckerberg Fix Facebook Before It Breaks Democracy? -- The New Yorker

Final paragraphs from a ~14,500-word profile
"At a certain point, the habits of mind that served Zuckerberg well on his ascent will start to work against him. To avoid further crises, he will have to embrace the fact that he’s now a protector of the peace, not a disrupter of it. Facebook’s colossal power of persuasion has delivered fortune but also peril. Like it or not, Zuckerberg is a gatekeeper. The era when Facebook could learn by doing, and fix the mistakes later, is over. The costs are too high, and idealism is not a defense against negligence.

In some sense, the “Mark Zuckerberg production”—as he called Facebook in its early years—has only just begun. Zuckerberg is not yet thirty-five, and the ambition with which he built his empire could well be directed toward shoring up his company, his country, and his name. The question is not whether Zuckerberg has the power to fix Facebook but whether he has the will; whether he will kick people out of his office—with the gusto that he once mustered for the pivot to mobile—if they don’t bring him ideas for preventing violence in Myanmar, or protecting privacy, or mitigating the toxicity of social media. He succeeded, long ago, in making Facebook great. The challenge before him now is to make it good."
Can Mark Zuckerberg Fix Facebook Before It Breaks Democracy? -- The New Yorker

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