Amazon Sets Its Sights on the $88 Billion Online Ad Market -- NYT

And then there were three (free world digital advertising leaders) -- excerpt:

"Amazon is gaining in advertising when the public perception of Google and Facebook has soured. In addition, some advertisers have yet to return to YouTube, a growing ad channel for Google, after brands like AT&T were found appearing adjacent to videos that promoted racism or terrorism.

“Google and Facebook have been slow to create the standards that advertisers want to see,” said Collin Colburn, an analyst at the research and advisory firm Forrester. “They are concerned about what sort of content their ads are going to be placed next to.”

He added, “Amazon is different because it has a much more controlled environment on its e-commerce site where the products are being sold, and Amazon’s reach into the rest of the World Wide Web is pretty small.”"

Amazon Sets Its Sights on the $88 Billion Online Ad Market -- NYT