Cambridge Analytica and the Dangers of Facebook Data-Harvesting - The Atlantic

Time until this Facebook crisis expands to encompass all digital advertising tbd

"Facebook has tightened up some of its policies in recent years, especially around apps accessing friends’ data. But The Guardian’s reporting suggests that the company’s efforts to restuff Pandora’s box have been lax. Wylie, the whistleblower, received a letter from Facebook asking him to delete any Facebook data nearly two years after the existence of the data was first reported. “That to me was the most astonishing thing,” Wylie told The Guardian. “They waited two years and did absolutely nothing to check that the data was deleted. All they asked me to do was tick a box on a form and post it back.”

But even if Facebook were maximally aggressive about policing this kind of situation, what’s done is done. It’s not just that the data escaped, but that Cambridge Analytica almost certainly learned everything they could from it. As stated in The Guardian, the contract between GSR and Strategic Communications Laboratories states, specifically, “The ultimate product of the training set is creating a ‘gold standard’ of understanding personality from Facebook profile information.”"

Cambridge Analytica and the Dangers of Facebook Data-Harvesting - The Atlantic