Google is replacing Facebook’s traffic to publishers - Recode

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"Google’s increased traffic to publishers is replacing the traffic publishers have lost from Facebook, according to new data from Chartbeat.

While Facebook has been tinkering with its algorithm to prioritize posts from friends and family over publishers, more publishers have been signing up for the Google publishing format launched in 2015 known as Accelerated Mobile Pages. AMP hosts publishers’ content directly on Google’s servers so it loads faster for mobile users.

During its developer conference this week, Google announced that 31 million websites are using AMP, up 25 percent since October. Google says these fast-loading mobile webpages keep people from abandoning searches and by extension drive more traffic to websites."

Google is replacing Facebook’s traffic to publishers - Recode