‘Fake News’: Wide Reach but Little Impact, Study Suggests - The New York Times

From a "fake news" reality check; on a related note, see How Climate Change Deniers Rise to the Top in Google Searches (NYT)

"The online behavior of the participants was expected in some ways, but surprising in others. Consumption broke down along partisan lines: the most conservative 10 percent of the sample accounted for about 65 percent of visits to fake news sites.

Pro-Trump users were about three times more likely to visit fake news sites supporting their candidate than Clinton partisans were to visit bogus sites promoting her.

Still, false stories were a small fraction of the participants’ overall news diet, regardless of political preference: just 1 percent among Clinton supporters, and 6 percent among those pulling for Mr. Trump. Even conservative partisans viewed just five fake news articles, on average, over more than five weeks."

‘Fake News’: Wide Reach but Little Impact, Study Suggests - The New York Times