TV stations are about to track you and sell targeted ads, just like Google and Facebook - The Washington Post

Something to watch

"But privacy advocates say the development of highly precise digital tracking in yet another industry will mean a setback for consumers, and could further concentrate power among a small handful of corporations.

Jeffrey Chester, executive director of the Center for Digital Democracy, said the FCC failed to include any meaningful privacy safeguards for consumers in the Next Gen TV proposal.

"The FCC has placed Americans who watch TV and online video at grave risk when it comes to their privacy," said Chester. He added that other rule changes the FCC is seeking to make this week could accelerate the erosion of consumer privacy as the television industry becomes more consolidated."

TV stations are about to track you and sell targeted ads, just like Google and Facebook - The Washington Post