Inside Google's Struggle to Filter Lies from Breaking News - Bloomberg

Searching for better information integrity

"They're exploiting a weakness that cuts to the core of Google's main proposition: Delivering trusted information online. That flaw emerged as Google rewired its search engine and giant video platform to prioritize immediate and timely content to become a destination for news.

"The purveyors of misinformation are really using these methods to complicate our systems,” Nayak said.

To combat the problem, Google is revamping the place where most people first see web results with breaking news, carefully curating the carousels that list “Top Stories” and featured posts Google pulls from Twitter in a way it hasn't before. Nayak said the company is working on methods to limit false content around news events, but declined to offer specifics. Google is also overhauling video search, limiting results around news events on YouTube to verified outlets and placing more algorithmic emphasis on these sources more broadly."

Inside Google's Struggle to Filter Lies from Breaking News - Bloomberg