Amazon’s new 3-D feature is augmented reality that people might actually use - Recode

See this Amazon press release for some additional details

"The feature — built using Apple’s ARKit technology — is clearly in its infancy: The virtual products were a bit jumpy on my phone’s screen and the picture definition and coloring won’t have you confusing the images for the real thing.

But augmented reality gives you a good sense of a product’s dimensions and a decent idea of its color. And that will in some cases be enough to push an undecided shopper into completing a purchase online they otherwise wouldn’t have. At Amazon’s scale, even a slight increase in a purchase conversion rate leads to real revenue gains.

Amazon’s AR feature follows similar launches from other retailers like Ikea, Wayfair and Houzz. But none of these sport the U.S.’s most popular shopping app for iOS like Amazon does. If there’s an app that has the potential to push AR into the mainstream of online shopping, it’s Amazon’s."

Amazon’s new 3-D feature is augmented reality that people might actually use - Recode