Target is investing $75 million in mattress startup Casper - Recode

A future-focused digital mattress (and more, including The Dog Mattress) brand...

"The investment comes after Target and Casper could not come to terms on an outright acquisition after Target offered to buy the startup for $1 billion.

“Target invested in Casper because we believe in their team, their ideas and their vision for reimagining sleep,” a Target spokesman said in a statement, but declined to confirm the amount invested.

The statement continued: “The strategic partnership offers Casper access to an established retail brand and gives Target an opportunity to work with a future-focused digital brand that is exploring an area that is meaningful for our guests — sleep and wellness. We’re looking forward to exploring the future together.”"

Target is investing $75 million in mattress startup Casper - Recode