Google now knows when its users go to the store and buy stuff - The Washington Post

Acxiomatic?

"The new credit-card data enables the tech giant to connect these digital trails to real-world purchase records in a far more extensive way than was possible before. But in doing so, Google is yet again treading in territory that consumers may consider too intimate and potentially sensitive. Privacy advocates said few people understand that their purchases are being analyzed in this way and could feel uneasy, despite assurances from Google that it has taken steps to protect the personal information of its users.

Google also declined to detail how the new system works or what companies are analyzing records of credit and debit cards on Google’s behalf. Google, which saw $79 billion in revenue last year, said it would not handle the records directly but that its undisclosed partner companies had access to 70 percent of transactions for credit and debit cards in the United States."

Google now knows when its users go to the store and buy stuff - The Washington Post