Apple’s new TV app goes live on Apple TV, iPhone and iPad | TechCrunch

Also see Apple’s TV app lands in iOS 10.2 and tvOS 10.1: What you should know (SlashGear)

"Apple’s new TV application is now available to all users, thanks to the iOS and tvOS updates rolling out today. The app, first introduced this fall, offers Apple TV, iPhone and iPad users a single destination to access the TV shows and movies from across the apps you have installed on your devices, while also helping you keep track of favorites programs, search across apps, get recommendations, plus access your own iTunes library and the iTunes store.

The idea of a centralized application comes at a time when there are a growing number of streaming video applications available for watching TV on mobile phones, tablets and other connected devices. However, end users have been frustrated by the fragmented experience this multitude of apps offers – not only do you have to sign in or authenticate with your pay TV provider in order to watch on each one, it’s hard to remember which network’s app has your favorite shows and films."

Apple’s new TV app goes live on Apple TV, iPhone and iPad | TechCrunch