Social Media’s Globe-Shaking Power - The New York Times

Candidate meme of the week (discussed later in the article): the Overton Window

"Many factors accounted for Mr. Trump’s win: middle-class economic anxiety in the industrial Midwest; an inchoate desire for some kind of change in the national direction; and some mix of latent racism, xenophobia and sexism across the electorate. But as even Mr. Trump acknowledged in an interview with “60 Minutes” aired Sunday, social media played a determining role in the race.

In the past, Mr. Bremmer said, the concerns of Mr. Trump’s supporters might have been ignored, and his candidacy would almost certainly have foundered. After all, he was universally written off by just about every mainstream pundit, and he faced disadvantages in money, organization and access to traditional political expertise. Yet by putting out a message that resonated with people online, Mr. Trump hacked through every established political order."

Social Media’s Globe-Shaking Power - The New York Times