How Pokémon Go is trying to lure back the millions who have abandoned it - Recode

Fun while it lasted

"The moves to reengage the existing fan base come none too soon for Pokémon Go, which remains one of the most popular games in history, but has seen usage wane significantly from the weeks after its July debut when the game was packing local parks and spurring citywide pub crawls.

Daily active use among U.S. iPhone users is less than 4 percent of what it was at its peak in August, when more than 10 million people were playing each day, according to Mobile Action.

“Pokémon Go's had a very strong start, and now Niantic has to work to keep consumers continuously engaged after the initial honeymoon period,” said Amir Ghodrati, director of market insights at App Annie."

How Pokémon Go is trying to lure back the millions who have abandoned it - Recode