Trying to Solve the L.E.D. Quandary - The New Yorker

Some bright ideas

"Is there a workable business model for products that are built to last, rather than to fall apart? This is an idea that I explored here in July, in a story about the L.E.D. quandary. That quandary, in short: companies are making a good thing—light-emitting-diode bulbs that conserve energy and last for years—but they can’t make money in the long run from products that rarely need replacing. As global light sockets fill with L.E.D.s, century-old corporate titans are getting out of the bulb business even before “socket saturation” tips sales into a decline. The question remains whether any company has an incentive to make a product that is not designed to fall apart or become obsolete.

After that story ran, several newer, smaller firms reached out to me claiming to have solutions to the conundrum. Two seemed worth a deeper look: Cree, an L.E.D. specialist in the U.S.; and UrbanVolt, based in Dublin, Ireland. Both say that they no longer sell light bulbs but “light.” They exemplify two very different approaches to doing so."

Trying to Solve the L.E.D. Quandary - The New Yorker